Client
arexvy
Category:
Health & Pharma
Challenge
Encourage older adults to get vaccinated against RSV
by raising awareness of the risks and reinforcing the importance of prevention.
IDEA*
stay well soon
Role: aCD & Art director
Social Campaign
Research shows that messages from loved ones carry
real weight. To drive awareness, action, and prevention
for RSV, we leaned into that trust by having people share handwritten cards encouraging those they care
about to “stay well soon.”
