Client
Axe
Category:
Consumer Packaged Goods
Challenge
Drive reach and relevance with young male audiences on social to promote the new AXE Infinite line, by leveraging the cultural influence of the Toronto Raptors, with a focused partnership featuring Scottie Barnes to maximize engagement.
IDEA*
infinite possibilities
role: art director
Social Spot
We created a series of short social vignettes that playfully leaned
into the absurdity of “infinite possibility,” using humour to bring the idea to life. By exaggerating just how far “infinite” can go, the work reinforces the long-lasting impact of the new AXE Infinite line,
where the possibilities truly feel endless.
