Client
HP
Category: Tech
Challenge
Promote HP print solutions and ink replacement cartridges by reinforcing their quality and reliability, as low cost
third-party refills continue to take market share while compromising printer performance and longevity.
IDEA*
You get what
you pay for
role: art director & designer
Digital and Social
We brought the idea of “you get what you pay for” to life through an exaggerated musical number filled with absurd, over-the-top examples of cutting corners. Each moment reinforces the consequences of choosing inferior alternatives, all captured in a single continuous take to add energy, spectacle, and memorability.
