Habs fans are the most passionate and superstitious when it comes to their beloved team. They’ll do anything to bring the Cup home: from buzzcuts and psychics to full-on prayers.

And so, we posed a provocative question to fans: Could the recipe for success in fact be, a recipe? Partnering with sport analyst and Habs
alumni PJ Stock, we dove deep into Habs history, uncovering food trends tied to winning seasons, trusted alumni recipes, and diehard fan food rituals. The result? A collection of proven lucky recipes, each with a Hellmann’s spin, that fans could use to cook up victory for their team.
Oh, and we took those lucky recipes and even printed a limited edition cookbook for lucky Habs fans because, why not?