Lung health Foundation
Client
Category: Health & Pharma
Challenge
Raise broad, meaningful awareness about the importance of lung health, emphasizing its critical role in overall
well-being and encouraging proactive habits, early detection, and informed care.
IDEA:
Lungs make
our lives
role: art director
Digital and Broadcast
The Lung Health Foundation partnered with Olympian
and asthma advocate Maggie Mac Neil to bring lung health
into focus—using her story to spotlight the power behind
every breath. By reframing breath as the force that fuels
every moment, big and small, the campaign invites Canadians
to see lung health not as a given, but as something to
understand, protect, and prioritize.
