Client
Shingrix
Category: Health & Pharma
Challenge
Encourage adults ages 50 and over to get vaccinated against shingles by increasing awareness of the disease
and reinforcing the importance of prevention, as public understanding of shingles remains relatively low.
IDEA:
The odds
Role: creative Director
Social Campaign
People go to great lengths to protect themselves from many
unlikely events but when it comes to the veryreal threat of
shingles, very fewfelt personally at risk.
So, we developed a comedic campaign that turned a stat
into a story. By juxtaposing over-the-top safetyprecautions
with the far more probable threat of shingles, we made the
stats feel personal, immediate, and actionable.
