Lung health Foundation
Client
Category: Health & Pharma
Challenge
Raise awareness among young people at a vulnerable age and encourage them to reconsider cannabis use. The challenge is cutting through and earning their attention, especially coming from a medical organization that isn’t always seen as relatable.
IDEA*
The Toker
Social
We chose to deliver the message in a way no one would expect.
Enter The Toker, a fictional superhero who is always high, leading
to a series of not-so-heroic misadventures. The approach cut
through the noise and helped the campaign stand out in a sea
of traditional healthcare messaging.
Role: Art Director
