Client
degree
Category:
Consumer Packaged Goods
Challenge
Promote a new deodorant spray line to a sports and fitness–focused audience, cutting through the highly saturated men’s grooming category.
IDEA*
Keeps working
when others stop
role: art director
Digital and Broadcast
A dynamic spot featuring TFC’s Richie Laryea showcases the
long-lasting performance of Degree’s 72-hour deodorant spray—working harder and lasting longer, just like Richie.
