Client
Becel
Category:
Consumer Packaged Goods
Challenge
Connect with millennial audiences in a way that feels fresh and relatable, introducing Becel Plant Butter as an easy, dairy-free swap for everyday use. The goal is to reach vegetarians, vegans, and anyone leaning more plant-based by showing how naturally it fits into their routine.
IDEA*
Skip the cow,
Not the taste.
role: art director
Social Spot
We developed a comedic spot that shows how Becel
Plant Butter fits seamlessly into everyday life, just like dairy butter, only without the cow.
